Misguided Labs

Under construction

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[00] Rebrand in progress

Misguided Labs

A studio for ideas that shouldn't work.

Scroll (wrong way, trust us)

Same studio. New name. New site landing soon.

[01] Why the name

We took a wrong turn. On purpose.

Bluesky Labs was a fine name for a studio that plays it safe. We don't. The best work we've shipped started as the idea that looked wrong on the whiteboard, so we named the studio after it.

Same people. Same clients. Same senior-led research, design and engineering under one roof. Just a name that finally tells the truth about how we get there.

[02] Build status

Name
Changed
Attitude
Unchanged
New site
In progress
Launch
Soon. Genuinely.
Progress0%

* rounded up for morale

[03] Be first

Get misled first.

One email when the new site lands. No newsletter, no drip, no “we miss you”.

[04] Still trusted by